# identity.md

## Organization Overview
- **Company Name:** Jay Aimee Designs
- **Mission:** To provide trendy personalized accessories at great prices, building long-term memories for customers.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Over 20 years ago, in a small jewelry shop in New York City.
- **Size and Scale:** Employs over 100 artisans.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Comprised of over 100 artisans dedicated to crafting personalized accessories.
- **Company Culture and Values:** Focused on craftsmanship, customer satisfaction, and delivering personalized, trendy accessories with value. Offers free shipping, 30-day returns, and free personalization.

## Operations & Structure
- **Business Model and Operational Approach:** Began as a brick and mortar company, now operates as an online store offering personalized jewelry and accessories. Emphasizes direct-to-consumer sales with value-added services like free shipping and personalization.
- **Location(s) and Geographic Presence:** Originally founded in New York City. Operates online, serving a broad customer base.
- **Key Partnerships and Affiliations:** Details forthcoming.